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La Clef

La Clef


(WIP) Custom typeface for a movie theater in Paris. La Clef Revival


La Clef is a hybrid semi-sans reverse-contrast slab serif, with a strong letterpress and sci-fi influence. In 2020 I promptly designed its first version, which was projected to be the core of the visual identity of a movie theater in Paris, which is also called "La Clef". This emblematic institution is currently in danger of closing. That’s why I joined the association that seeks to protect it through a fundraising campaign. I wanted to bring my energy and skills to meet their communication needs. Since then, I've continued to work occasionally on this project, but I would like to allow it to be fully developed.

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